The relationship between the casino and tourism industries is not a thing of yesterday. This is clearly shown by how popular land-based casinos in regions like Las Vegas attracted millions of players in the past. So, it actually makes sense that Market Research Future estimates the casino tourism market size to have reached $61.11 billion and expects it to grow by 3.8% CAGR in the next few years.
But do you think the emergence of online platforms like Betway Malawi has a part in this anticipated growth? Well, if you have such questions, you actually need not worry. This article will go into the depths of this discussion, highlighting some practical examples that will only leave you more informed, so read on.
Virtual tourism and destination marketing
When online casino games first came to the scene in the late 20th century, they were just simple and basic. But as tech advancements continued to dominate the sector, a lot of things changed. For instance, players started expecting more realistic experiences as they interacted. This is why operators like Betway Malawi started incorporating more engaging games to improve their relevance.
Remember, you may never be successful in any business if you don’t cater to customer needs. And since, according to SupperOffice CRM, customer-focused organizations are 60% more profitable than those that aren’t, the need to align products with customer needs can’t be overstated. This explains the rise of games with themed casino games.
Can you imagine that you can now explore ancient Egyptian pyramids, among other ancient civilizations, while spinning reels? And what do you think can be the consequence of such games? Of course, there are some players that may develop an interest in visiting these areas. Other land-based casinos are masters at using technology to allow players to explore their environments virtually, sparking the desire to visit them.
Taking advantage of live-streaming
Still, on the same thought of the increased need for more realistic experiences, online casinos are now featuring live-streaming options. This allows you to interact with real-life dealers from any place. And now that a considerable number of players seem to love such experiences, land-based casinos can actually use them for marketing.
By the way, do you know that, according to igamingbusiness.com, the live dealer casino market accounts for half of the online casino industry in some regions? This statistic alone is a sure testament to the growing appeal of live dealer games, further explaining why several physical casinos use them as a marketing tool. For instance, a live roulette game from Paris may actually encourage visits to actual Parisian casinos.
A grand marketing opportunity
We have already hinted at how physical casinos can take advantage of modern trends like live streaming to improve their appeal. But there’s more. Brands in the tourism and casino industries can now partner to increase their brand perception. It’s just like receiving a recommendation from a trusted friend—the chances of going for it are usually high.
Similarly, when a travel agency partners with a reputable online casino like Betway Malawi, it may give a positive impression of the brand, encouraging conversions. Since many modern consumers want to trust a brand before transacting, such moves can really be handy. Actually, according to Zendesk, more than eight in ten customers won’t do business with companies they don’t trust.
On the flip side, such partnerships also offer the opportunity to increase a brand’s visibility. According to Statista, the number of users in the casino industry is expected to exceed 555 million by 2029. For companies seeking to attract new audiences, this is a huge statistic to take advantage of. As such, we could see more travel agencies work with online casinos like Betway Malawi to stay ahead.
Increased access to entertainment
Gone are the days when you had to wait until you got to Las Vegas to immerse yourself in the casino entertainment. In fact, the evolution has grown so much that the limitations of desktop gambling are now a thing of the past. With just a simple touch of a button on your mobile device, you can conveniently enjoy on-the-go gambling on platforms like Betway Malawi.
The best part is that operators have been developing responsive designs to ensure you have seamless experiences while using these devices. After all, with the prevalent tech advancements, you don’t expect a platform to have frustrating experiences just because you switched to a smaller gaming device.
To cater to this need, operators have established responsive apps to allow you to gamble on your phone even before reaching the physical destination. To improve the convenience even further, several gambling operators are actually integrating travel-related apps and services.
What is our final word?
As you can see, online platforms like Betway Malawi have really affected the tourism industry. With many people playing online casino games, travel agencies have a great opportunity to reach new audiences. And given that acquiring and retaining new customers is becoming extremely expensive, such moves can really be handy.
Physical casinos are also taking advantage of these platforms to increase their visibility. For instance, by incorporating live-streaming offerings, these physical destinations can actually inspire more visits. Plus, the rise of games focusing on themes like ancient civilizations may result in increased tourism activities, especially among history buffs.
