HBX Group (HBX.SM) and PerfectStay, a travel company specializing in travel packaging technology, have announced a strategic partnership with Turkish Airlines, leading to the launch of Turkish Airlines Holidays. This innovative travel offering enhances the passenger experience by providing a seamless and customized booking process.
Through this partnership, Turkish Airlines passengers can access HBX Group’s extensive global inventory of hotels, experiences, and transfers. Powered by PerfectStay’s dynamic packaging technology, travelers can conveniently book customized travel packages tailored to their preferences. Turkish Airlines Holidays guarantees the best prices and bundled package benefits for holiday packages across over 60 countries and 200 destinations, including tailor-made holiday and tour programs.
As one of the largest and most influential airlines in the world, Turkish Airlines operates the largest global network of international flights. This collaboration marks a significant milestone in HBX Group’s strategic focus on airlines and loyalty programs, a key segment that contributed 13% of the Total Transaction Value (TTV) of HBX Group’s Accommodation segment in 2024. Furthermore, Turkish Airlines Holidays is set to expand into the US market in the coming months.
Nicolas Huss, CEO of HBX Group, stated, “Today’s travelers expect a seamless and connected booking experience. With this in mind, we are proud to embark on this strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays. Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers, and experiences, powered by PerfectStay’s advanced packaging technology, to create the ideal getaway. As a company dedicated to connecting global travel, we are thrilled about this opportunity and eager to shape the future of travel together.”
Raphael Zier, Co-founder and CEO of PerfectStay, expressed his enthusiasm, saying, “We are excited to partner with HBX Group and Turkish Airlines on this groundbreaking venture. By combining our expertise in dynamic packaging technology with HBX Group’s highly curated inventory of travel products and the international destination network of Turkish Airlines, we are creating an unmatched travel booking experience for millions of passengers. Our one-stop solution enables travelers to effortlessly book flights, accommodations, and additional travel services, all in one place.”
Turkish Airlines Chief Executive Officer Bilal Ekşi added, “We are excited to launch Turkish Airlines Holidays globally. Offering the convenience of booking an entire trip on a single platform, Turkish Airlines Holidays will redefine the way travelers plan and experience their holidays.”
