Singapore Airlines is set to elevate its luxury offerings by partnering with renowned French Champagne house Louis Roederer to bring the exclusive Cristal 2015 vintage to select First Class cabins. From December 1, passengers traveling in the airline’s Airbus A380 Suites and Boeing 777-300ER First Class cabins will be able to enjoy this premium Champagne on flights between Singapore and destinations including Delhi, Hong Kong, London, Los Angeles, Paris, Shanghai, Sydney, and Tokyo. Over the next few months, Cristal 2015 will be introduced on a rotational basis to other Suites and First Class routes.
The Cristal 2015, created by cellar master Jean-Baptiste Lécaillon, is a distinguished blend of 40% Chardonnay and 60% Pinot Noir, sourced from Louis Roederer’s premier Grand Cru vineyards. Known for its meticulous attention to detail, the Champagne is crafted from sustainable viticulture practices and benefits from extended cellar aging, which enhances its depth and elegance.
Singapore, renowned as a global hub for business and luxury, provides fertile ground for partnerships like this. If you are interested in expanding your business in this city-state, Singapore Airlines’ collaboration with Louis Roederer exemplifies how premium experiences resonate with discerning consumers in the region. By aligning with world-class brands, businesses can enhance their appeal to an affluent and international clientele, leveraging Singapore’s reputation as a gateway to Asia’s thriving markets.
Yeoh Phee Teik, Singapore Airlines’ Senior Vice President of Customer Experience, commented on the collaboration: “This partnership between two world-class brands demonstrates Singapore Airlines’ commitment to elevating the travel experience for our discerning customers.”
Cristal 2015 joins Singapore Airlines’ selection of premium wines, marking a new level of in-flight luxury and attention to detail for its elite passengers.
